CLIENT: Energy Company
SERVICES: Crisis Leadership, Positioning & Influence, Strategic Communications

The Challenge

An energy company operating across multiple markets was facing an increasingly complex communications environment. Competitors and organized opponents were advancing claims and tactics that threatened to shape perception of the company among audiences important to its work.
Responding to each incident individually would leave the company reacting to someone else's agenda. Leadership needed a clearer understanding of the broader environment and a more coordinated strategy for navigating it.

Locked On's Approach

Over a one-year engagement, Locked On Strategies developed a multi-tiered communications strategy combining ongoing strategic counsel with research into the individuals, organizations, narratives, and tactics affecting the company.

The work helped leadership look beyond individual incidents to identify patterns across markets, understand where opposition activity could have meaningful impact, and use that intelligence to inform communications decisions.

From Intelligence to Strategy

Locked On Strategies translated research into actionable counsel, helping the company approach emerging reputational and advocacy challenges with greater context and a more coordinated response.

Rather than allowing each new development to become an isolated crisis, leadership had a framework for understanding what was happening, why it mattered, and how to respond.

What Leadership Received

Leadership gained a more disciplined approach to operating in a contested environment: better intelligence about the forces shaping perception around the company and a communications strategy designed to strengthen its position with priority audiences.

Some of Locked On Strategies' most consequential work happens behind the scenes. We are glad to share more about this engagement in conversation.